The Art of Conversion: Steering Clients off of Microjob Sites

Freelance writing as a living is harder today than ever thanks to microjob sites and outsourcing.

Today I was able to grow my business off of a single order on a microjob site.  There is a reason why these sites don’t want you in direct contact with people–because they know that if you are talented you will be able to convince them to not go through their website to pay you and they will lose money.  Naturally their terms couch this as a “protective” measure, but we all know it is because they lose money.

You lose money by continuing to allow them to take a 20% cut of your labor.  I feel as if you owe them the first gig, but beyond that you owe them nothing.  20% is pimp rates and to continue to pay that on a site like Freelancer where you are lucky to make a half penny for 100 words is like taking a hammer and slamming it down on your own finger purposefully.

Using these sites to meet people is not wrong.  Your client is doing it, too.  They are testing the waters and finding out who is going to work well with them and deliver high quality content.

Or they just want someone to work for pennies…and you’ll find that out quick if you end up in any type of exchange with them.

Finding them is Easy

When someone shows you their website and tells you that they need content for it, you have their email or access to the contact us form.  BOOM!  Screw you, Freelancer.

After you have turned in a kick ass, five star product send them an email or contact paragraph explaining who you are and why you can do even better work if you’re not starving to death off of the wages you receive from a dump like Freelancer.  Make them believe that you will work your fingers to the bone to make them successful, show they your intensity (not in a scary way) and your heart.

Make your own magic.

Give them free stuff

Someone who just got away with paying only $3-5 for something isn’t nuts about the idea of spending more money, so they have to believe they’ll get something for free.  So ponder on what you can do that takes very little time but will have a huge impact.

Today I converted a $10 order into a $200 a month gig.  You can do it, too.

Freelance writing is not an easy living.  You have to be ten times as motivated as you were ten years ago.  You have to sell magic.  If you’re not prepared to go that distance you’ll be looking for a retail job within the year.

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